OUR PRIVACY POLICY
COVID-19 Response: Here is how we're implementing Best Practices for Buying or Selling in Santa Cruz County.
Because we value your interest in our
website, we want to address any privacy concerns you may have. Here is
our privacy policy for handling the information you share with us online. We
want your decision to do business with us to be an informed one.
1. Collecting Information
When you visit our Website, we may collect information about you that
you voluntarily choose to share with us. This identification information
may include, but is not limited to, your name, your physical address,
your e-mail address, your telephone and fax numbers, details of your
real estate and lending needs and preferences, and other details of
your life.
We do not use "cookies". When you visit other peoples Websites,
they may collect data involving your usage through the use of "cookies"
(i.e. small text files placed on your computer by a Website), Web server
logs, and other Web tools. This technology allows them to track your
Internet use. We only information we get is the information that you
give us voluntarily.
When visiting our Website, you may be directed, through hyperlinks,
to other Websites that are beyond our control. This Privacy Policy does
not cover the collection of information by those other companies and
Websites. Although we encourage third parties to provide their own privacy
policies, we are not responsible for their activities, such as how they
handle the information they collect online.
2. Using Information Collected
We primarily use the identification information you voluntarily share
with us to customize your online experience and to do what you have
asked of us. Also, we use your identification information to tell you
about our homes and services, but you may instruct us not to send communications
to you by following the procedure indicated below under "Contacting
Us." On occasion, we use your identification information to validate
your identity. As for usage tracking data, we primarily use that information
to operate and improve our Website, and to further our marketing efforts.
As a general rule, we do not share your information with unaffiliated
third parties. We may, however, share your information with our own personnel
and our service providers to the extent necessary to fulfill your requests. For
example, we may share your information with our preferred lenders as
a part of our service to help you obtain financing. We may also share
your information with our affiliates, but we will not share it with
unaffiliated third parties for direct marketing purposes. We reserve
the right to disclose your information under limited circumstances,
such as to cooperate with law enforcement or judicial authorities as
required by law or legal process, to protect our own legal rights, or
to protect the public good.
Whenever you are online, you run the risk that the information you give
out will fall into the wrong hands. Although we implement and maintain
reasonable security procedures and practices to safeguard your privacy,
we cannot guarantee the security of any information you provide to us. We
accept no responsibility or liability for the activities of third parties.
3. Updating Information
If you would like to review the information about you that we have collected
through our Website, or to change that information, you can make that
request by following the procedure indicated below under "Contacting
Us." We may require that you verify your identity before we process
your request. The only information we have is what you have given us.
4. Updating Our Privacy Policy
We may, from time to time, change our Privacy Policy. We will notify
you of any changes by posting our updated Privacy Policy on our Website
and inserting a new "Effective Date."
5. Contacting Us
If you would like to send us a request as indicated above, or if you
have any other questions or concerns regarding our Privacy Policy, you
may Contact Us
Effective Date: This Privacy Policy is effective as of June 1, 2004.